JeongMee Yoon: The Pink And Blue Project

JeongMee Yoon: The Pink And Blue Project at Jenkins Johnson Gallery in San Francisco, CA. "...This project began with my daughter. My six-year-old daughter loves pink. She wants to wear only pink clothes and only own pink toys and objects. My daughter is not unusual. Most other little girls in the United States and South Korea love pink clothing, accessories and toys. This phenomenon seems widespread among various ethnic groups of children regardless of their cultural backgrounds. This preference is the result of cultural influences and the power of pervasive commercial advertisements such as those for Barbie and Hello Kitty. Through advertising, customers are directed to buy blue items for boys and pink for girls. Blue has become a symbol of strength and masculinity, while pink symbolizes sweetness and femininity." More Pink And Blue Project Photographs and additional Works by JeongMee Yoon at her personal site.