Gugler Lithographic World War II Mobilization Posters
Gugler Lithographic World War II Mobilization Posters at the WHS. "...During World War II the U.S. government organized the largest home-front propaganda campaign implemented up to that time. Its goals were to boost morale and sell war bonds. Milwaukee's Gugler Lithographic Company worked alongside Bugs Bunny, Judy Garland and Norman Rockwell to help mobilize public support for the American war effort. Beginning in 1942, Gugler worked for the federal War Advertising Council to encourage voluntary compliance with rationing and service programs, inspire patriotism, promote home-front morale and sell war bonds."