American Pioneers of Color: Stephen Shore, Joel Meyerowitz, William Eggleston

American Pioneers of Color: Stephen Shore, Joel Meyerowitz, William Eggleston at Edwynn Houk Gallery. "...Although the technology to produce color prints was widely available as early as the 1940s, for many years black and white remained the only accepted medium for fine art photography. Serious photographers held color in low esteem, seeing it as the language of the family snapshot, the tourist postcard or the consumer advertisement. Intrigued and inspired to develop a new vocabulary, Shore, Meyerowitz, and Eggleston began to actively explore the medium of color photography in the late 1960s and early 1970s."