For this on-line exhibition, 50 pieces had been selected among these 124 animated TV advertisements, in order to demonstrate the popular culture of postwar Japan on the theme of quotidian living of Showa era on line. The "Showa" era literally means the period of "enlightened peace," or the period of Japanese history corresponding to the reign of Emperor Hirohito, from December 25, 1926 to January 7, 1989. This on-line exhibition is a reflection of transfiguration of the Japanese society of the postwar years to the year 1993 and it is commissioned by the Agency for Cultural Affairs of Japan, to promote international exchange in Arts and culture through collaborative efforts with partners abroad.
The intention of this project is the cross-cultural understanding through the expression of quotidian living depicted in TV ads. In this regard, the organizers made effort to show how Mr. Norihei Miki, who is absolutely versatile in many talents and a man of knowledge, together with the members of creative team, had conceived ideas for those TV ads so that audiences overseas can comprehend them at ease. Also, another aspect of this project is adaptation of the sophisticated technique of Japanese animation that has been frequently appeared even for TV advertisements.
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http://www.documentshowa.jp/main.html
For this on-line exhibition, 50 pieces had been selected among these 124 animated TV advertisements, in order to demonstrate the popular culture of postwar Japan on the theme of quotidian living of Showa era on line. The "Showa" era literally means the period of "enlightened peace," or the period of Japanese history corresponding to the reign of Emperor Hirohito, from December 25, 1926 to January 7, 1989. This on-line exhibition is a reflection of transfiguration of the Japanese society of the postwar years to the year 1993 and it is commissioned by the Agency for Cultural Affairs of Japan, to promote international exchange in Arts and culture through collaborative efforts with partners abroad.
The intention of this project is the cross-cultural understanding through the expression of quotidian living depicted in TV ads. In this regard, the organizers made effort to show how Mr. Norihei Miki, who is absolutely versatile in many talents and a man of knowledge, together with the members of creative team, had conceived ideas for those TV ads so that audiences overseas can comprehend them at ease. Also, another aspect of this project is adaptation of the sophisticated technique of Japanese animation that has been frequently appeared even for TV advertisements.
http://www.documentshowa.jp/main.html
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